Franchise Head, COVID-19

London

Closing date November 24th

Would you like to apply your expertise to make a meaningful impact to public health and contribute to the world-wide efforts to improve health of patients and reduce the risks associated with infectious diseases and COVID-19? If so, then AstraZeneca might be for you!

About AstraZeneca & Our Ambition to COVID-19

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

AstraZeneca is looking to identify and recruit top talent who are committed to living our values – following the science, putting patients first, and doing the right thing. Individuals with demonstrated commercial success (marketing, sales, market access/policy development, and medical affairs), global and local launch experience, and vaccines/infectious disease background will be foundational in our continuing commitment and response to the COVID-19 (novel coronavirus) outbreak. The infectious diseases and COVID-19 portfolio of products is a growing and important part of AstraZeneca’s core business that will help deliver growth for the company now and into the future.

Your Opportunity to Make a Difference

AstraZeneca’s near-term focus is supporting the global response to end the ongoing pandemic and scientific and medical experts believe COVID-19 will continue to circulate, even after the pandemic ends. Therefore, AstraZeneca is building the capabilities to continue developing, manufacturing, and delivering innovative options to control COVID-19. These builds include a robust global commercial capability to ensure broad access and use of AstraZeneca’s prevention and treatment options across a variety of infectious diseases.

What you’ll do

The Franchise Head contributes to the development and execution of marketing plans to maximise the value of AstraZeneca’s COVID-19 portfolio and pipeline. They are responsible for working cross-functionally to lead the development, implementation and measurement of Franchise strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging, and launch/lifecycle planning:

  • Contributing to the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization for COVID
  • Collaborating with cross-functional partners to bring Brand Strategy to realization through leadership of:
  • Market Research/Insight and analytics
  • Brand positioning and messaging
  • Integrated launch plans
  • Establishing strong alliance with Sales, Corporate Affairs, Medical, Promotional Regulatory Affairs and Access partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks
  • Demonstrating ability to motivate, develop, and inspire employees. Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams
  • Establish the go to market model and required customer facing footprint incl. recruitment and management
  • Collaborating and leading without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner
  • Creating sustainable, long-term relationships with customer advocacy groups and leader advocates
  • P&L management incl. delivery of COVID Franchise Sales Target and ownership of brand budget, managed within ± 3%

Essential for the role

  • BS degree
  • 5 years Pharma or Healthcare experience.
  • 3 years of Pharma Marketing and Promotions experience.
  • Leadership experience and team management skills.
  • Experience managing complex projects at the project management level.
  • Solid understanding of the local healthcare system pricing and reimbursement,
  • Strong financial acumen, with the ability to assess and drive results.
  • Successful project management experience with the ability to work across functional stakeholders.

Desirable for the role

  • Advanced Degree in business, marketing, or the sciences
  • Experience in Insight/Market Research
  • Experience across product life cycle (emerging, launch, in-line, mature)
  • Specialty business experience, including preference in Vaccines & Virology, Biologics, and Oncology
  • Experience in public health tendering and commercial contracting

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

  • Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
  • Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.

Where can I find out more?

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